Seasoned marketers might tell you that "perception is reality", right? In this clip, you will see how one man sets out to prove this theory. In this clip, the concept of business "Start Up" is taken to a whole new level. The clip is well worth watching if just for a giggle, or maybe a reality check. It does show what clever marketing in this new age of digital consumerism can achieve; if not the big fake!

Of course the standard disclaimer applies and here at BizVet, we would never council our small business clients to set out on such a path of promotion; but it does challenge how digital consumers collect and compute information and especially when modern consumer needs of aspiraton, exclusivity and desire are promoted.